STRATEGY OF DISTRIBUTION IN FOOD INDUSTRY COMPANIES

31 December 2009


Authors
Author Joanna Nowakowska
Page: 30
Abstract

The essence of distribution is thus reduced to harmonization of demand and supply. Such an adjustment is only possible through amassing and providing customers with products of a particular structure and specific usage properties. Levelling the differences between production and consumption area is also an important issue.

Keywords
strategy of distribution, distribution channels;
References
N/A
Article
Article