STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA

31 December 2010


Authors
Author Iulia Iuga
Author Ruxandra Radoviciu
Page: 27
Abstract

Recent changes in the market caused by economic crisis affected the Small and Medium Enterprises. The study helps Transilvania Bank to see the place on the market and the image among Small and Medium Enterprises. Following the predictions made by the small and medium enterprises the bank has the possibility to develop the products and services offered.

Keywords
bank, small and medium business, market
References
N/A
Article
Article