Definitions of consumer satisfaction

31 December 2006


Authors
Author Andreea Bolog
Author Filimon Stremțan
Page: 44
Abstract

The consumer satisfaction is vital for a business success. It was demonstrated that it is strongly linked with repurchase, loyalty and firm's profitability. Despite this, there is no consensual definition of satisfaction in the literature. This paper offers a review of onsumer satisfaction definitions existing in the literature.

Keywords
consumer satisfaction, loyalty, definition of satisfaction
References
N/A
Article
Article