WINE CHAIN IN ROMANIA - A MARKETING APPROACH

31 December 2008


Authors
Author Victor Manole
Author Raluca Andreea Ion
Author Georgiana Raluca Lădaru
Page: 52
Abstract

The paper presents an overview of the wine chain in Romania, analysing the areas under vine, in a structural approach, the yields and the production of grapes and the wine industry. The data regarding the lands under vines, yields, productions of grapes and wine industry have been collected from the National Institute of Statistics. The main results show that Romania has high potential for wine production; 1.3% of the agricultural areas are cultivated with vineyards, but it has structural problems. Among the 189,000 ha of vines, 48% are hybrids, which produce wines forbidden to be traded on the market. Those areas belong to small exploitations that produce for self-consumption, while bigger exploitations cultivate grafted vineyards that produce noble assortments of wine.

Keywords
vine, grapes, hybrids, wine industry
References
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