MEASURING QUALITY OF THE SERVICES PROVIDED BY THE COMMERCIAL WEB SITES

31 December 2008


Authors
Author Filimon Stremțan
Author Andreea Muntean
Page: 53
Abstract

The increasingly systematic usage of Internet in the decisional process of the consumers determines the vendors to apply more frequently to the advantages of this instrument. A site must be before of all capable to answer the expectances of the consumers to which it addresses. The researchers identified a number of criteria that the consumers have in view when they evaluate the Web sites in general and especially the quality of services they provide.

Keywords
Internet, electronic services quality, online shopping, electronic commerce
References
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Article
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