Annales Universitatis Apulensis. Series Oeconomica

Issue Volumul 1 | Vol. Numărul 17

30 June 2015

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Articole
1. DESIGNING EMAIL MARKETING CAMPAIGNS - A DATA MINING APPROACH BASED ON CONSUMER PREFERENCES
Authors
Author Radu Ioan Mogoș
Author Carmen Acatrinei
Cuvinte cheie: email marketing campaigns, email customization, data mining analysis, consumer preferences
Coduri JEL: M31, M37, C38

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2. VIEWS OF YOUNG PEOPLE ON THE IMPORTANCE OF MARKETING COMMUNICATION IN TERMS OF ACCESSING EUROPEAN FUNDS
Authors
Author Mihai Orzan
Author Anamaria Catălina Radu
Author Andra Iuliana Dobrescu
Author Maria Cristina Mitrică
Cuvinte cheie: online marketing, European funds, marketing communication.
Coduri JEL: M31

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3. PERSPECTIVES ON DEVELOPING THE BIOECONOMY SECTOR IN ROMANIA
Authors
Author Marius Pașculea
Author David Davidescu
Cuvinte cheie: bioeconomy, biomass, bio-based products
Coduri JEL: Q26, Q28

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4. THE ONLINE ADVERTISING OF SMALL AND MEDIUM SIZED BUSINESSES
Authors
Author Cristina Bălteanu
Author Mihaela Marcu
Cuvinte cheie: online advertising, small and medium sized enterprises, social media
Coduri JEL: M37, L82, M15

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5. IMPLICATIONS OF IFRS ADOPTION ON EARNINGS QUALITY, EMPIRICAL CASE FOR ROMANIAN ENVIRONMENT
Authors
Author Burca Valentin
Author Mates Dorel
Cuvinte cheie: IFRS, accruals, earnings management, regression.
Coduri JEL: M40, M41, G33

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6. THE FINANCIAL PERFORMANCE OF AGRICULTURAL HOLDINGS IN ROMANIA - REGIONAL ANALYSIS
Authors
Author Camelia Burja
Author Vasile Burja
Cuvinte cheie: financial performance, agricultural holdings, financial ratios, Data Envelopment Analysis
Coduri JEL: O13, Q12, Q14

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7. ANALYSIS OF THE AVERAGE SHARE PRICE OF COMPANIES LISTED ON BSE DEPENDING ON THE PROFIT AND EXCHANGE SEGMENT. DIFFERENT TECHNIQUES OF GENERAL LEAST SQUARE AND COMPUTING COEFFICIENT COVARIANCE FOR MEAN PRICE EQUATION ESTIMATION
Authors
Author Teodor Hada
Author Emil Olteanu
Author Iulian Bogdan Dobra
Cuvinte cheie: share price, profit, GLS Weights, robust coefficient covariances, ANCOVA
Coduri JEL: G11, G12, G14

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8. THE IMPACT OF CSR ON ROMANIAN CONSUMERS' TRUST
Authors
Author Silvia Maican
Cuvinte cheie: corporate social responsibility, consumers, trust, loyalty, satisfaction
Coduri JEL: M 31, M14

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9. HUMAN RESOURCES AND MARKETING MIX IN OIL&GAS INDUSTRY
Authors
Author Alina-Daniela Mihalcea
Cuvinte cheie: marketing mix, human resources, knowledge society
Coduri JEL: M31, O15

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10. THE IMPORTANCE AND THE ROLE OF TOURISM IN THE ECONOMIC AND SOCIAL LIFE OF ALBA COUNTY
Authors
Author Claudia Olimpia Moisă
Cuvinte cheie: tourism, Alba County, the role and importance of tourism
Coduri JEL: M31, L83

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11. INDUSTRIES AS VECTORS OF REGIONAL COMPETITIVENESS CASE STUDY - THE NORTH-WEST REGION OF ROMANIA
Authors
Author Oana Stănculescu
Cuvinte cheie: region, competitiveness, industry, decision, strategy
Coduri JEL: L60, O12, O18

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