Annales Universitatis Apulensis. Series Oeconomica

Issue Volumul 2 | Vol. Numărul 17

31 December 2015

Contents: View

Articole
1. THE IMPORTANCE OF USING MANAGERIAL STRATEGIES BY THE TOURISTIC FIRMS FROM ALBA COUNTY
Authors
Author Mălina Cordoș
Cuvinte cheie: management strategies, strategic objectives, programs, strategic decisions, managerial skills, growth strategies, organizational change, tourism, hospitality industry
Coduri JEL: L8, M1, M2

Detalii PDF
2. LOAN-PORTFOLIO QUALITY AND MANAGERIAL EFFICIENCY IN BANKING
Authors
Author Imola Drigă
Author Codruța Dura
Cuvinte cheie: financial crisis, the quality of loans, non-performing loans, banking profitability, bank management.
Coduri JEL: G21, G32, E44, F30

Detalii PDF
3. HISTORY OF “CORPORATE SOCIAL RESPONSIBILITY” CONCEPT
Authors
Author Nicoleta Farcane
Author Eusebiu Bureana
Cuvinte cheie: CSR, corporate social performance, corporate social sensitivity, CSR models
Coduri JEL: M14, Q56

Detalii PDF
4. ROMANIAN LEGISLATION IN THE HEALTHCARE SERVICES DOMAIN
Authors
Author Ruxandra Lazea
Author Maria Mureșan
Cuvinte cheie: health system, patients' rights and obligations, health services, access to information
Coduri JEL: M31

Detalii PDF
5. CULTURAL PARTICIPATION AND TOURISTIC VALORISATION OF THE LOCAL CULTURAL HERITAGE
Authors
Author Lucian Marina
Cuvinte cheie: touristic offer, cultural marketing, urban regeneration, cultural participation
Coduri JEL: M31, L83

Detalii PDF
6. THE ANALYSIS OF THE RELATIONSHIP BETWEEN MARKETING STRATEGIES AND THE PERFORMANCE OF SMALL AND MEDIUM SIZED BUSINESSES IN ROMANIA
Authors
Author Carmen Adina Paștiu
Author Maria Mureșan
Cuvinte cheie: small and medium sized firms; marketing strategy; performance; market segmentation
Coduri JEL: M31

Detalii PDF
7. Ways to detect plagiarism in academic research
Authors
Author Alina Tabirca
Author Valentin Radu
Cuvinte cheie: Plagiarism, Research, Ethics
Coduri JEL: A31

Detalii PDF
View All Issues